We're changing our product mix in a dramatic way

Hello, Beautiful Wig Lovers,

You might have noticed a change on our website—our products are no longer visible. This blog post is here to explain why and, more importantly, to share the exciting transformation happening behind the scenes.

In short: We’re shifting our focus to offer fewer products, but each one will be crafted with more care and attention. By narrowing our catalog, we can get even more specialized in what we do best.

Here’s why this change is close to my heart:

For over a year now, I’ve been almost exclusively wearing human hair wigs. While I adore synthetic wigs and all their vibrant beauty, human hair simply works better for me in my day-to-day life. As many of you know, I’m a Director-level Research Analyst at IDC, traveling the globe to speak at conferences on digital commerce software.

The crowds can be massive. For example, earlier this year, I stood before 10,000 people at VTEX Day in São Paulo, Brazil (see image above), explaining the nuances of AI translation and its limitations—particularly how it mistakenly translated my presentation into Portuguese, assuming I was male (a unique challenge in gendered languages). 

The point is: I need my hair to look good under stage lights. 

In my role, I spend a lot of time under bright lights and in front of cameras. For these occasions, human hair wigs perform better, especially in the rich red hues I’m known for.

However, finding the perfect red has been a challenge. Many major wig vendors seem to struggle with getting copper tones just right. They often come off too brassy, too artificial, or too subdued—and, let's face it, sometimes we want bold, not demure! My red wigs have become a signature, making me instantly recognizable to people from São Paulo to San Francisco.

I’ll be developing a new collection, slowly but thoughtfully. That’s why I’m taking a bold step and experimenting with human hair—specifically focusing on reds and unique fashion colors to create one-of-a-kind medical grade, ethically sourced human hair wigs.

Most of these wigs will be upcycled—donated wigs or wigs that I find used online. I’ll lovingly wash, color, cut, and style the wigs myself. I will also alter the interiors of some of the caps to make them more comfortable and truly suitable for prosthetic wear. This approach also helps me address the ethical concerns surrounding human hair sourcing, as we’ll be giving new life to wigs already in circulation—extending their vibrancy and wearability.

Each piece will come with a WYSIWYG (what you see is what you get) guarantee, featuring photos of the exact wig you’ll receive. 

The website will remain live, though the products will evolve. We’ll send out an email as soon as we have new items available/ I plan to document this journey—warts and all. Expect videos showcasing the process and, of course, the inspiration behind each piece.

Contact support@idc.com if you would like to donate a wig for this new journey. 

Note: I am not currently taking client requests for specific cuts or colors. I am also not taking on work customizing wigs for customers. As I’m not a licensed cosmetologist, I strongly recommend seeking one for these types of custom services.